SOTHEBY’S INTERNATIONAL REALTY® BRAND TO EXPAND LUXURY BRAND PRESENCE ACROSS ITALY
€35.000.000 EUR | Salerno, Italy | Italy Sotheby’s International Realty
Sotheby’s International Realty Affiliates LLC today announced the brand’s existing affiliate brokerages Milan, Lake Como, Rome and Tuscany Sotheby’s International Realty will now do business as Italy Sotheby’s International Realty under the current managing partners, Lodovico and Clemente Pignatti Morano. With this agreement, Italy Sotheby’s International Realty plans to provide residential real estate services throughout the country, focusing on Italy’s major cities and key markets such as: Argentario, Amalfi Coast, Forte dei Marmi, Lake Garda, Sardinia, and Portofino/Santa Margherita. The Sotheby’s International Realty® brand is also represented in Venice by Venice Sotheby’s International Realty, which is owned and managed by Ann-Marie Doyle. The two brokerage companies plan to work cooperatively together to service customers’ needs throughout the country.
“Increasing the Sotheby’s International Realty brand presence in Italy is yet another example of our commitment to providing our network’s exclusive real estate services in luxury property destinations around the world,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “Italy has an important position in the luxury market in Europe and this coordinated initiative provides a stronger and wider footprint in one of the most beautiful and historic countries in the world.”
“The Italian luxury real estate market provides strong opportunities in major cities and second-home destinations throughout the country in terms of both sales and rentals. We are thrilled to represent the Sotheby’s International Realty brand under the name Italy Sotheby’s International Realty. It means being able to service and advise our global clients willing to own their personal Italian dream whilst, in the process, confirming our market leadership,” says Lodovico Pignatti Morano, managing partner for Italy Sotheby’s International Realty.
“Italy is now officially out of its longest recession in history, having passed a number of key economic reforms and with more in the pipeline. Institutional reforms have paved the way for the long-awaited political stability, and World Expo 2015, held in Milan, perfectly symbolizes this new beginning for Italy,” said Clemente Pignatti Morano, managing partner for Italy Sotheby’s International Realty.
The Sotheby’s International Realty network currently has approximately 17,000 sales associates located in approximately 800 offices in 61 countries and territories worldwide. Italy Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and their clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
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