FOR IMMEDIATE RELEASE
Peaks Real Estate Sotheby’s International Realty Changes Name to
Telluride Sotheby’s International Realty
TELLURIDE, Colo. (Dec 1, 2012) Peaks Real Estate Sotheby’s International Realty in Telluride and Mountain Village, Colo., today announced it has changed its name to Telluride Sotheby’s International Realty to better reflect the company’s broad market presence.
The ownership and leadership of the company continues under Nels Cary, owner and employing broker since it’s inception in 1989, and is supported by Peggy Raible, senior vice president, and vice presidents Bill Fandel, Lars Carlson, Sally Puff Courtney and Micheal Ward. The firm operates six offices with a team of 38 licensed sales associates and support staff. Telluride Sotheby’s International Realty will continue to serve the entire Telluride region from the Telluride valley to Mountain Village, surrounding neighborhoods and mesas and towns of Ridgway, Ouray, Montrose, Norwood and Rico.
Since 1992, the company has focused on serving the needs of buyers and sellers in Telluride. In 2004, Peaks Real Estate was selected from among other companies in the region and awarded the Sotheby’s International Realty® affiliation.
“Our goal is to put our associates in a position to best serve their clients,” said Cary. “The worldwide Sotheby’s International Realty brand designation has brought a level of capability and professional services to our clients that is unparalled in the market. Our firm has a history of trust, honesty and professionalism in our market and our seasoned professionals and prominent locations, along with the international reach of the Sotheby’s International Realty brand and its world-class technology, will offer an unmatched platform for our team and our clients. Our mission continues to be serving our clients in the finest manner and contributing back to our communities in meaningful ways.”
Telluride Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website as well as telluridesothebysrealty.com. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.
“Telluride Sotheby’s International Realty is a leader in this luxury resort market,” said Philip White, president and chief operating officer, Sotheby’s International Realty Affiliates LLC. “The new name reflects the firm’s robust market presence and service to all its segments.”
The Sotheby’s International Realty network currently has more than 12,600 sales associates located in approximately 650 offices in 45 countries and territories worldwide.
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.